The 6 Things You Should Know About A Company Before You Invest

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It is not an easy thing to invest in a company. These are risky, long-term investments, illiquid, so you have to do a lot of work forthright to increase your chances of success. However, before investing in a company, it is important to understand the business of the company and its products or services.

Do some research to determine whether they are making money or losing cash and under which condition. This article will explore the 6 things you should know about a company before you invest.

1. Financial performance

How companies manage their money means a lot on how they will withstand changes in the stock market or unexpected events. However, you need to know if the business has been up or down lately and whether it is making money or investing wisely in its future. You also need to know if there are signs of a better tomorrow ahead when you see the company is losing money. Additionally, you can ask if the balance sheet indicates enough assets to cover any short-term debts. When you notice a company is short on cash, this might be a warning sign.

2. Costs of business

Examine the operating statements of the company by looking whether the costs of maintaining the business have changed. If the costs are going up while the sales are not, this might also be a warning sign.

3. Track record of the company

It can be risky if it is a new company without a track record. However, make sure you know whether the company has a history of healthy and steady development. You can look at the prospectus and financial statements to see whether it is making or losing cash and if it has been developing. A company’s share price with a good track record of development over numerous years may be more likely to increase in a steady way in the future. You can also find out if the company has the potential to develop.

4. Leadership

Make sure you know if the directors and other officers of the company have a strong reputation for success. You can also check their management style and if the management of the company has changed abruptly, or regularly in recent years. However, consider looking for stability in management and leaders with strong foundations in the business and a good record of achievement in different companies. You may also need to find out how management is compensated. Notably, before investing in a company, yo need to find out its governance practice and the structure of its directorate and their capabilities.

5. History of dividend

A company having good profits with standard increase means there is a healthy income stream for investors. Besides, dividends help to support the price of the stock if the overall market drops.

6. Risk factors

Risk factors can affect the performance of a company and its future development. However, you can find out about the future risks of a company by reading the discussion of management and analysis section of the annual report. Check if the company is trying something new and untested and who are its competitors. If the competitors are more established, the company might have a tough time breaking into the market. You can also check if a company will require financing soon because borrowing money a lot means there is need of more money again later on.

There you have it, the 6 things you should know about a company before you invest.

Sourced from: GetSmarterAboutMoney

Image source: Thinktock/solarseven

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